The Greater Austin Black Chamber of Commerce is pleased to present a new diversity marketing campaign
#IAMBLACKAUSTIN™ is an ongoing interactive campaign highlighting the multidimensional expression of Black life in Austin, Texas. The campaign integrates video, portraits, personal testimony and substantial social media to help stimulate visibility and engagement within Austin's growing community.
More about the campaign...
GOAL OF PROJECT: To create a digital campaign to help market, promote and capture the black experience in Austin leading to increased tourism, professional retention and celebration of a broad range of African Americans in Austin.
FREQUENCY OF PROJECT: This is an ongoing, annual campaign that will highlight individuals throughout the course of the year. The exhibit will change on a quarterly basis featuring new portraits.
TARGET DEMOGRAPHIC: The campaign is designed to connect with 25 – 45 year olds who are moving to and leaving Austin by giving them a sense of relevancy and connection to the broad Austin eclectic community. The campaign will include individuals from a range of industries (art, film, technology, law, civic leadership, business) and life situations (single, married couple with children) as well as geographical locations within and around the City of Austin.
The #IAMBLACKAUSTIN™ Campaign is sponsored by the City of Austin, the Austin Convention and Visitors Bureau, Google Fiber and Bank of America.